As an Account Supervisor at Rapp Strategies, Rita Beatty works with clients to identify goals and develop workplans to get them where they want to go. Rita also oversees staff to keep clients’ strategic plans on time and on task. “Every client is different – there are always many factors in play, and reaching some goals is more challenging than others,” says Rita. “Regardless, without a roadmap you can’t reach your destination.”

Rita’s experience in Twin Cities TV newsrooms and with a large local nonprofit helped prepare her for her planning and project management work at Rapp Strategies. “Each TV newscast is like a mini project: you have to have a plan, you must be on the air on time and you need to work with your team to get the show put together. At Rapp Strategies, team members have complementary skill sets that help us continually push each other to look at issues from different angles and find new and better solutions for clients.”

How have you grown as a professional since you started working at Rapp Strategies three years ago?

I have learned a lot from Todd, who asks the right questions to move an issue to the next level. Todd’s a master of situational analysis and is always thinking ten steps down the road. Those are all strategic skills I am seeking to build upon.

What is your favorite aspect of your job? 

I will always and forever love writing. But nothing beats really becoming a team member with clients and celebrating their wins!

What is one habit that makes you more successful?

I am a hard worker – I like to work!

As a kid, what did you want to be when you grew up?

In my high school yearbook, I predicted I would be a producer for David Letterman.

What do you consider your greatest accomplishment?

My family.

What is one thing about you few people know?

I worked as an extra out in Hollywood in my 20s.

What is the best advice you have ever received?

You don’t get what you don’t ask for.

What is one piece of wisdom you would give your younger self? 

Believe in yourself.