Staff Spotlight: Aaron Roundtree

Assistant Account Executive Aaron Roundtree enjoys delving into research and data analysis for a variety of clients at Rapp Strategies.

“Good research is important,” says Aaron. “It provides a critical foundation for how we can better understand and engage community members to achieve client goals.”

Prior to joining Rapp Strategies, Aaron sharpened his data skills through his work for the City of Minneapolis and internships at the Governor’s Office and Minnesota Senate.

"My collective experience has served me well as part of the Rapp Strategies team," says Aaron. "It's motivating to know the work I do here makes a significant impact on how clients shape their communications strategies.”

How have you grown as a professional since you started working at Rapp Strategies?

Working for clients at Rapp Strategies has exposed me to issues that affect greater Minnesota populations. Interacting with voices different from your own is always thought-provoking and helps put Minnesota’s socioeconomic diversity into perspective.

What is your favorite aspect of your job?

Research, data and survey analysis. The meticulous work is similar to a treasure hunt in the sense that there's always something valuable to find.

What is one habit that makes you more successful?

I take time to listen.   

As a kid, what did you want to be when you grew up?

Many things, but inspired by the film The Fugitive, I most wanted to be a U.S. Marshall.

What do you consider your greatest accomplishment?

Playing Big Ten football.

What is one thing about you few people know?

I was ambidextrous throughout my childhood and into my teenage years.  

What is the best advice you have ever received?

A quote by Shirley Chisholm that my family and close friends abide by: “If they don’t give you a seat at the table, bring a folding chair."

What is one piece of wisdom you would give your younger self?

Don’t stress yourself out. There’s more important things in life than 10th grade geometry.